JOE Mission Statement

Creating places that inspire people.

Create a family of places in Northwest Florida that inspire people and
make the region an even better place to live, work and play.

Design	Every place JOE creates is designed to further our mission to deliver a family of places in Northwest Florida that reflect our purpose.
Experiences	JOE believes that its primary product is the creation of places that enhance our lives. Every place we create begins with a focused understanding of the needs and wants of the customer and is planned and developed to deliver to that high standard.
Nature	JOE believes that Mother Nature is the best placemaker of all time. Every place we create begins with the fundamental value that the protection and enhancement of our natural environment is paramount.

Integrity	JOE acts in a responsible manner at all times. At JOE we do the right thing and keep our word.
Stewardship	JOE understands the awesome responsibility it has as a primary steward of the environment and heritage of Northwest Florida. At JOE, we foster an ethic that promotes stewardship of our landholdings and sustainability.
Accountability	JOE accepts responsibility for its actions. JOE empowers its people and holds them accountable for getting the job done right.
Fairness	JOE acts in a manner that reflects the needs of all key stakeholders. At JOE everyone is treated equally and honestly.
Imagination	JOE believes that imagination makes the difference. At JOE we always stretch and always challenge to create and deliver.
Surprising Customers	JOE strives to surprise its customers by exceeding their expectations.
Each Other	JOE enhances its own success by helping others be more successful.