PORT ST. JOE, FLORIDA (August 18, 2008) - The St. Joe Company announced that the WindMark Beach Showcase of Homes is now taking place through September 30. The public will have the opportunity to experience award-winning architecture and interior design through free tours of the community's five model homes at WindMark Beach, including the $1 million Idea Home being offered in a sweepstakes through myhomeideas.com. Tours will take place through September 30, 2008, every Wednesday through Saturday, from 10:00 A.M. to 4:00 P.M.

"We're happy to open to the community these truly special model homes, created by award-winning architects and interior designers," said Joe Rentfro, vice president and project manager for WindMark Beach. "The design team utilized such trademarks of residential Florida as tin roofs, large wooden porches and clean detailing, paying homage to this historic region and illustrating a diverse range of aesthetics from traditional to contemporary."

WindMark Beach is a 2,020-acre residential and resort community resting along 3.5 miles of beach. The community was designed through the combined inspiration of six of the nation's most renowned and award-winning architects: John Kirk, Cooper, Robertson & Partners; Margaret McCurry, Tigerman McCurry Architects; Ted Flato, Lake/Flato Architects; Scott Merrill, Merrill, Pastor & Cogan Architects; Ross Anderson, Anderson Architects P.C.; and Peter Dominick, 42/40 Architecture, Inc.

WindMark Beach is located in Port St. Joe, just off of Highway 98 along Florida's Gulf Coast. Tours of the model homes will begin at the Showcase of Homes Discovery Center, located at 101 Good Morning Street in Port St. Joe. For more information, call 850.227.2400 or 866.227.9007 (toll free), or visit JOE.com / Keyword: WindMark Beach.

WindMark Beach is also home to the new School of Fish restaurant, operated by Southern restaurateurs Clark and Blake Brennan.

WindMark Beach is located along THE Beach, the white sand beaches and clear emerald waters of Northwest Florida. Visitors to these white sand beaches and clear emerald waters can go to www.thebeachfla.com and Travelocity.com to book hotel and rental units, as well as airline flights.

Individuals can register to win the luxurious Idea House at WindMark Beach in a sweepstakes running from August 1 to September 30, 2008. This prize package is worth $1 million and details are available at myhomeideas.com/myhome/homegiveaway.

About WindMark Beach
WindMark Beach is a 2,020-acre residential and resort community in Northwest Florida that is being built alongside the last great beach of its kind. It is planned to be interconnected and accented through a remarkable series of boardwalks and a proposed public 3.5-mile BeachWalk. With its local Southern architecture, the community is located two miles north of the historic town of Port St. Joe and 22 miles west of Apalachicola. It is anchored by a Village Center replete with beach and community amenities, as well as shops, a meeting hall and high-end restaurant. For more information, visit JOE.com / Keyword: WindMark Beach.

About St. Joe
The St. Joe Company, a publicly held company based in Jacksonville, is one of Florida's largest real estate development companies. We are primarily engaged in real estate development and sales, with significant interests in timber. Our mission is to create places that inspire people and make JOE's Florida an even better place to live, work and play. We're no ordinary JOE.

More information about JOE can be found at our web site at www.joe.com.

Copyright 2008, The St. Joe Company. "St. Joe", "JOE" and "WindMark Beach" are service marks of The St. Joe Company.

Idea House Giveaway sweepstakes (the "Sweepstakes") is sponsored by Myhomeideas.com, and is open only to legal residents of the U.S. and the District of Columbia who are 21 years of age or older as of September 1, 2008, except employees and members of their households and immediate families of myhomeideas.com, SPC Digital, Inc., Southern Progress Corp., Time, Inc., The St. Joe Company, and all other participating product sponsors and their respective parent companies, subsidiaries, and affiliates, agents and local sponsors. This Sweepstakes is valid from August 1, 2008 at 8:00 a.m. Central Daylight Savings Time ("CDST") until 5:00 p.m. CDST on September 30, 2008. Obtain a full set of Sweepstakes rules by visiting the myhomeideas.com website (www.myhomeideas.com ). No purchase is necessary to enter or win.