PORT ST. JOE, FLORIDA --- (August 20, 2008) - The St. Joe Company announced today that WindMark Beach's first retailer, Joseph's Cottage, a lifestyle and design store, has opened in the residential, resort community's Village Center.

The new store sells home furnishings, home décor, local art and one-of-a-kind gift items. It caters to customers seeking the perfect accent to their beach house. Customers with eclectic, bohemian, classic or modern taste should have an easy time finding something to suit their liking in the store's relaxed, understated atmosphere.

Owner Melissa Farrell is thrilled to relocate to WindMark Beach from the store's former location in downtown Port St. Joe. The Village Center, she believes, is the perfect place to showcase the store's design sensibility. "The Village Center offers the ideal location with its vibrant, yet relaxed atmosphere. I envision Joseph's Cottage as the go-to place for WindMark Beach residents seeking tasteful, simple home décor, and for visitors looking for unique souvenirs to take home," says Farrell.

The Village Center is also home to the new School of Fish restaurant, which opened July 17th and is operated by Southern restaurateurs Clark and Blake Brennan.

WindMark Beach is located along THE Beach, the white sand beaches and clear emerald waters of Northwest Florida. Visitors to these white sand beaches and clear emerald waters can go to www.thebeachfla.com and Travelocity.com to book hotel and rental units, as well as airline flights. From August 1 to September 30, 2008 individuals can register to win a luxurious Idea House at WindMark Beach in a sweepstakes from MyHomeIdeas.Com. This prize package is worth $1 million; details are available at myhomeideas.com/myhome/homegiveaway.

About WindMark Beach

WindMark Beach is a 2,020-acre residential and resort community in Northwest Florida that is being built alongside the last great beach of its kind. It is planned to be inter-connected and accented through a remarkable series of boardwalks and a proposed public 3.5-mile BeachWalk. With its local Southern architecture, the community is located two miles north of the historic town of Port St. Joe and 22 miles west of Apalachicola. It is anchored by a Village Center replete with beach and community amenities, as well as planned shops, a meeting hall and high-end restaurant. For more information, visit JOE.com / Keyword: WindMark Beach

About St. Joe

The St. Joe Company, a publicly held company based in Jacksonville, is one of Florida's largest real estate development companies. We are primarily engaged in real estate development and sales, with significant interests in timber. Our mission is to create places that inspire people and make JOE's Florida an even better place to live, work and play. We're no ordinary JOE.

More information about JOE can be found at our web site at www.joe.com.

Copyright 2008, The St. Joe Company. "St. Joe," "JOE," "WindMark Beach" and the "Taking Flight" design are service marks of The St. Joe Company

Idea House Giveaway sweepstakes (the "Sweepstakes") is sponsored by Myhomeideas.com, and is open only to legal residents of the U.S. and the District of Columbia who are 21 years of age or older as of September 1, 2008, except employees and members of their households and immediate families of myhomeideas.com, SPC Digital, Inc., Southern Progress Corp., Time, Inc., The St. Joe Company, and all other participating product sponsors and their respective parent companies, subsidiaries, and affiliates, agents and local sponsors. This Sweepstakes is valid from August 1, 2008 at 8:00 a.m. Central Daylight Savings Time ("CDST") until 5:00 p.m. CDST on September 30, 2008. Obtain a full set of Sweepstakes rules by visiting the myhomeideas.com website (www.myhomeideas.com). No purchase is necessary to enter or win.