WaterSound, FLORIDA - (September 12, 2008) - The St. Joe Company announced today a new "Discovery Package" promotion for potential real estate buyers at its WaterColor, WaterSound, WindMark Beach and RiverCamps communities. Packages range from $175 to $349, and are available for two-night stays through February 28, 2009.

"Autumn and winter are ideal for enjoying the exceptional beauty of the Emerald Coast," said Tom Dodson, JOE's Vice President, Sales, West Florida Region. "These new Discovery Packages offer those interested in purchasing real estate the opportunity to experience the best of what JOE properties have to offer at reasonable prices."

Discovery Packages offer complimentary rounds of golf at any of JOE's golf courses, unlimited access to bikes, canoes, kayaks, and fitness amenities, breakfast for two, and a $100 Resort Credit for use at any JOE-operated amenity, including restaurants, golf courses and retail stores. As some restrictions may apply, please contact your sales associate directly with any questions.

The WaterColor Package ($349) invites guests to enjoy two nights at the 60-room, Gulf-front WaterColor Inn, Northwest Florida's only AAA Four Diamond hotel, offering upscale accommodations situated on the pristine white-sand beaches of the Gulf of Mexico. The resort features the fine dining restaurant Fish Out of Water, swimming pools, lakefront parks, a BoatHouse and the Tom Fazio-designed Camp Creek Golf Club. For more information about the WaterColor Package, contact the WaterColor sales center at 850.231.6500 or 877.459.4537.

Packages at WaterSound and WaterSound Beach ($249), two communities within the Town of WaterSound, offer a two-night stay in a luxurious one-bedroom Gatehouse Residence and breakfast for two at the WaterSound Beach Market Café. Guest can spend time in the Village Commons, play the Davis Love III-designed Origins Golf Course, and relax at the WaterSound Beach Club featuring a 7,000 square-foot free-form swimming pool and 14,000 square feet of pool decks. For more information about Packages at WaterSound and WaterSound Beach, contact a sales associate at 850.534.2020 or 888.499.7767.

The WindMark Beach Package ($175) includes two nights in the new spacious, exquisitely furnished Loft Homes in the community's Village Center, the heart of the luxury beach-front resort, offering a comfortable blend of coastal tranquility and chic urban design. In addition to the beach just steps away, guests will receive a VIP Community Tour and enjoy complimentary use of bicycles, kayaks and the Beach Club and pool. The package also includes a $50 gift card to the new School of Fish restaurant, operated by Southern restaurateurs Clark and Blake Brennan, offering casual Gulf-front dining featuring the freshest local seafood and produce. For more on the WindMark Beach Package, call the sales center at 850.227.2400.

The RiverCamps Discovery Package ($229) offers a secluded alternative to beach front accommodations. Located in western Bay County, the retreat community of RiverCamps includes 1,500 acres with frontage on pristine estuaries and West Bay, Crooked Creek and Intracoastal Waterways. Guests will stay at the RiverCamps Southern Living Idea House, a designer Idea Home ideally situated overlooking Crooked Creek. A haven for lovers of the outdoors, RiverCamps offers endless recreational options including kayaking, canoeing and fly- and saltwater fishing. For more on the RiverCamps Package, call 850.636.7777 or 866.417.7121.

About St. Joe The St. Joe Company (NYSE: JOE), a publicly held company based in Jacksonville, is one of Florida's largest real estate development companies. We are primarily engaged in real estate development and sales, with significant interests in timber. Our mission is to create places that inspire people and make JOE's Florida an even better place to live, work and play. We're no ordinary JOE.

More information about JOE can be found at our web site at www.joe.com.

Copyright 2008, The St. Joe Company. "St. Joe" and "JOE" are service marks of The St. Joe Company.